November 2024 Client Letter
In the world of advertising, few campaigns have been as iconic as the 1975 ad created by David Ogilvy of Ogilvy & Mather for American Express, featuring the memorable tagline, “Don’t leave home without it.” This slogan resonated deeply, emphasizing the indispensability of the American Express card. Since that ad was created 50 years ago, the economic, financial, and technological landscape has transformed dramatically…